Find the point of difference.
We define your positioning and key messages around what you offer, who it’s for and why it matters. For an existing brand, that starts with what’s working and what needs to change.
Branding
Your branding is the shortcut people use to decide whether they are swiping their card with your business or your competitor
Start the conversationA brand should feel like you, at every stage
Make the next version feel like yours.
Starting from scratch, refreshing an existing brand or ready for a complete rebrand? We help you clarify what makes your business different, then turn it into an identity people recognise.
Give it a recognisable look.
We create or refine the logo, colours and typography, then bring the pieces together into a visual direction that feels distinctive and considered.
Keep it consistent in the real world.
Practical brand guidelines show how to use the identity across the places people meet you, with a rollout that makes launch or transition feel joined-up.
A real identity / Noosa, Queensland
Noosa Headz
Josi Yates · Noosa Headz Hair Salon
A raw, organic personal brand shaped around the warmth of the salon. Earthy neutrals, soft sage and blush, grounded with ochre, give the identity an easy, collected feel.
The wordmark brings a distinctive voice; Special Elite adds a typewriter-like counterpoint that feels human and a little imperfect. Together, the colours, logo and type make the brand recognisable wherever it shows up.
Explore the Noosa Headz identity
01 / WORDMARK + COLOUR
EARTH
OCHRE
STONE
SAGE
BLUSH
02 / TYPE
Good hair.
Good energy.
Good energy.
Special Elite
Human, expressive, never too tidy.
Your business, in its own words